色中色

Faculty and Staff

Name: Dr. James Oakley
Title: Professor of Marketing

Office Location: SB-152-N
E-Mail: oakleyja@lewisu.edu
Phone: (815) 836-5458

Education & Certifications:

• 2002 Ph.D., Northwestern University
• 1995 M.S., Purdue University

Jim Oakley is Professor of Marketing and has been on the faculty at 色中色 since 2015 Dr. Oakley teaches the Marketing core course in the graduate program (MKTG 56800), the Marketing Strategy Capstone in the undergraduate program (MKTG 47000), as well as Design Thinking (MKTG 38900), International Marketing (MKTG 46800), and Marketing Research (MKTG 46500). During his academic career, he has also taught courses internationally in Germany, Taiwan, Hong Kong, France, and New Zealand, as well as domestically at Purdue University, University of North Carolina, Montana State University, and University of California-San Diego.

Dr. Oakley鈥檚 research focuses on marketing strategy and branding, and the influence of an organization鈥檚 culture on its marketing activities and customer relationships. His research has produced over two dozen journal and conference publications, two dozen invited presentations, and nearly three dozen media interviews including an NPR special in 2013. Dr. Oakley has served as a reviewer for more than twenty academic journals and conferences and has served as past-president and on the executive board of the Association for Marketing & Health Care Research since 2012.

Prior to his return to school for his PhD in 1999, Dr. Oakley spent 4+ years working with two Fortune 500 companies, US Bancorp and Capital One, developing new products and services in the financial services industry. Dr. Oakley brings more than twenty years of professional and academic experience to the 色中色 classroom each and every day.

• Marketing Strategy
• Design Thinking
• International Marketing
• Marketing Research
• Introduction to Social Media Marketing

• Survey of Marketing (MBA)
• Marketing Management (MBA)
• Integrated Marketing Communications (MBA)
• Global Marketing (MBA)

• James L. Oakley (2019), 鈥淎 Traveler鈥檚 Guide: From a Galaxy Far, Far Away to the Suburbs of Chicago and Back Again,鈥� in Sheila M. Kennedy, PhD & Br. Philip Johnson, FSC (eds.), Journeys to Purpose: The Discover Stories Project, Volume I, Romeoville, IL: 色中色.
• Denis G. Arnold & James L. Oakley (2019), 鈥淒TCA Self-Regulation by the Pharmaceutical Industry: The Exposure of Children and Adolescents to ED Commercials,鈥� Journal of Health Politics, Policy, & Law, 44 (5), 765-787.
• Sean Coary & James L. Oakley (2018), 鈥淭he Development and Measurement of a Brand Authenticity Scale,鈥� Journal of Brand Strategy, 7 (2), 183-196.
• Denis G. Arnold & James L. Oakley (2013), 鈥淭he Politics and Strategy of Industry Self-Regulation: The Pharmaceutical Industry鈥檚 Principles for Ethical Direct-to-Consumer Advertising as a Deceptive Blocking Strategy,鈥� Journal of Health Politics, Policy, & Law, 38 (3), 505-544.
• Justin W. Gressel, Donal E. Carlston, & James L. Oakley (2013), 鈥淚n Advertising, A Double Negative Does Not Equal a Positive,鈥� Journal of Promotion Management, 19 (4), 470-487.
• James L. Oakley (2012), 鈥淏ridging the Gap Between Employees and Customers,鈥� Journal of Marketing Management, 28 (9-10), 1094-1113.